Chapter 105: Chapter 105 Golden Arches
Golden Arches:
"Boss, here's the trouble," said Wise as he led Charlie Lee into the think tank's discussion room. The crisis in question revolved around McDonald's corporate image and social responsibility, particularly its impact on struggling American families. The chain had recently garnered widespread recognition for its compassionate initiatives, resonating with the masses who were fighting to survive the economic downturn. For the racists and detractors, however, all they could do was hurl baseless insults from the shadows.
"Every enterprise must bear its social responsibility," Charlie declared during a press conference. "The Blue and White Chamber of Commerce has announced today the establishment of 200 material distribution points across the country to aid those in distress. Moreover, Golden Arches will return 20% of its franchise profits to franchisees for community donations to support meals for the needy.
America will once again rise to its former greatness and brilliance. I've always believed in that future."
With his speech, refined by the think tank, Charlie skillfully captured the public's attention, leaving reporters in awe. Before the public could fully process the announcement, another bombshell was dropped the following day. Lawrence, a spokesperson for Golden Arches, appeared before the media with an exciting announcement.
"In response to the ongoing crisis, Golden Arches will, starting today, select ten lucky individuals from every city with a McDonald's or Subway outlet. These individuals will receive free hamburger coupons for an entire year," Lawrence declared. "Each coupon can be redeemed by a family of three. Furthermore, this initiative will be an annual event."
The nation erupted in enthusiasm. Struggling families, teetering on the brink of bankruptcy or already ruined by the economic collapse, began to see Golden Arches as their savior—a benevolent angel sent by providence.
In sharp contrast, two prominent rivals—Joseph's Burgers and Buck's Hamburgers—found themselves reeling from the backlash. Just days ago, they had been celebrating, convinced that their strategies would topple McDonald's and Subway in one fell swoop. But now, they were left scrambling, their confidence shattered by the swift and decisive actions of Golden Arches.
The unfolding crisis prompted an emergency meeting at Kendy Manor, the seat of one of America's most influential families. Heated debates filled the room. Some suggested slashing their prices to compete directly with Golden Arches. Others proposed mimicking McDonald's social initiatives to salvage public perception. There was even a faction advocating for a hostile acquisition of Golden Arches, leveraging their power to block McDonald's expansion into cities under their influence.
The discussions highlighted a unique aspect of American governance during this era—the dominance of "city bosses." These powerful individuals, rather than elected officials, held real control over cities. Governors, senators, mayors, and even state treasurers were often puppets in the hands of these influential backers.
For instance, New Jersey's Republican leader, Nucky, reigned as the undisputed city boss of Atlantic City. Similarly, Chicago's political landscape was dominated by the McCormick and Wood families, who wielded immense influence over both the Republican Party and city affairs. This explained why Charlie Lee, despite his Republican affiliations, had yet to establish close ties with certain party leaders. In addition to political power struggles and factional disputes within the party, race and ethnicity played a significant role in these dynamics.
The Kendy family, as a core member of the Boston Consortium—one of the eight financial groups controlling America's economy—was among the elite city bosses. Such families, through their immense wealth and networks, effectively shaped state laws and policies to align with their interests. If the Kendy family decided to take action against Golden Arches, it was certain that "inexplicable" state laws would swiftly pass through legislative bodies, hindering the franchise's expansion.
However, Charlie Lee was not one to back down. Armed with strategic foresight and a commitment to his principles, he continued to drive Golden Arches' efforts to address social challenges. For the struggling families of America, McDonald's was no longer just a fast-food chain—it had become a symbol of hope.