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Chapter 178 Untitled 25 (replacing the chapter, no need to read)
With the improvement of living standards, it is becoming more and more common for college students to order takeout.So, what factors make them order takeout?What do they think of takeout?Therefore, we will launch an investigation into the situation of college students ordering takeout, systematically analyze the internal and external factors of college students ordering takeout, and gain a deep understanding of the actual situation of college students ordering takeout.
With the improvement of social consumption level, college students' quality of life, lifestyle and consumer culture concepts have undergone certain changes.In China, the number of college students is huge and special.Such a group has its own unique characteristics and is an important part of my country's economic development and consumer culture structure.They lead the trend, pursue fashion, and drive the development of the industry to a certain extent.If we can take advantage of the situation and grasp this consumer power, it will undoubtedly be an important opportunity with huge room for development.However, if you want to occupy a stable and large market share among such a special consumer group, you must have a comprehensive understanding of their consumption behavior, consumption preferences, etc., so that you can capture the market quickly, accurately, and stably.In recent years, as "stay at home" life has gradually become more popular, takeaway has become a source of profits for more and more businesses.As a special consumer group, college students have different consumer psychology and behaviors from other consumer groups.Takeout provides great convenience for college students to eat. Coupled with the rich selection of takeout, it has become an indispensable part of the lives of many students. Therefore, the market potential for college students' takeout consumption is naturally very large.However, on the one hand, college students have strong demands; on the other hand, because college students are not completely financially independent, their consumption is greatly restricted.Although there are great business opportunities for doing business around students, how can you occupy a certain share among so many businesses and attract more college students consumers?With this question in mind, we investigated and analyzed the takeout consumption of college students to further understand the current situation of college students’ takeout consumption and their consumption needs.At the same time, understand and point out the shortcomings and flaws of the current food delivery industry, and provide corresponding constructive suggestions to merchants in the food delivery industry.
With the growth of the economy and the expansion of enrollment in major universities, college students have huge consumption prospects, and many operators are looking for business opportunities. For most college students, when the economy is not completely independent, the largest expenditure is on the school. It’s food expenditure. Food life has penetrated into our daily life. What to eat and where to eat have become the most talked about topics. In college life, college students are more likely to stay in the dormitory. Campus takeout has emerged, and a mobile phone , to solve the daily life problems, takeout has become the dietary choice for many college students.It can be seen that there is a huge market demand in the takeaway market. The target customers are mainly college students, and the threshold for market entry is relatively low.Many businesses are targeting the prospect of food delivery, and even some college students have chosen the field of campus food delivery to start their own businesses.It can be seen that the phenomenon of college students ordering takeout has become very common.
In the survey on college students ordering takeout, 31.16% were women and 68.84% were men. From this, it can be seen that among the number of people who filled out the survey report, there were more men, but this is normal for the School of Science and Engineering. , but we do not require the impact of gender on the survey results, so we ignore the influencing factors of gender in the study.
Among those who order takeout, juniors account for the largest proportion, reaching 42.33%, accounting for almost half of takeout orders.However, this is related to the grade we are in, and also to the characteristics of junior students. Mainly because junior students are basically in school, and most of them have ended their school club activities, and there are not many off-campus activities. Some junior students basically stay in the dormitory, and the inertia developed in college life makes them reluctant to go to the dining hall to eat, so more people order takeout.Followed by sophomore students, accounting for 26.51%.This is because sophomore students will still have some external activities and are willing to go to the canteen or buy meals outside. However, since the busy life of the freshman year has ended, the time in the dormitory is gradually increasing, so the sophomore year The number of people is also in the majority.Then there are the freshmen.Accounting for 22.33%.As a student who has just entered college, there will be many club activities and often outside activities. In addition, he is curious about campus life and will participate in more outdoor activities. Therefore, he usually eats by himself, and ordering takeout is relatively easy. A little less, but there are also a lot of reasons for the artificial targeting of questionnaires.Furthermore, there are senior students. Since the courses have ended, most of them are not in school. However, there are still some people who stay in school to prepare their papers, so the number of people ordering takeout is relatively small.
The proportion of average free time accounts for 49.77%, the proportion of more free time accounts for 28.84%, the proportion of less free time accounts for 16.74%, and the proportion of almost no free time accounts for 4.65%, which shows that the amount of free time is also different. Will affect takeout ordering.Those who have a lot of free time will order takeout because they are too lazy to go to the canteen to eat, while those who have little free time will order takeout because they are short of time and energy.
It can be seen that the level of the floor also has a great influence on the ordering of takeout. We can clearly see that the higher the floor, the more the number of ordering takeout. The proportion of higher floors is the largest, reaching 46.05%, plus some floors with higher floors Most of them are in their junior and senior years, so the interaction between subjective and objective factors leads to a larger number of takeout orders for this group of juniors.For students whose floors are relatively low, it is very convenient to go to the canteen downstairs to buy food without having to climb too high a floor, so they may also choose less takeout.
The number of people who never order takeout is only 6.51%, which shows that ordering takeout has become a very common phenomenon in colleges and universities, and everyone will order takeout more or less.The number of people who often order takeout and the number of people who order takeout almost every day account for 27.91% and 12.09% respectively. These people are the regular customers of the college takeout industry. The number of people who occasionally order takeout is as high as 53.49%. It can be seen that college takeout is a very important factor. An industry with development potential. This industry has a lot of potential customers and a lot of room for improvement. Therefore, takeaway shops must work hard to win over these customers and try to make them a regular customer source.At the same time, it can also be seen that when it comes to ordering takeout, college students are relatively rational and can face their own needs rationally and make choices that meet their own needs.
With the improvement of social consumption level, college students' quality of life, lifestyle and consumer culture concepts have undergone certain changes.In China, the number of college students is huge and special.Such a group has its own unique characteristics and is an important part of my country's economic development and consumer culture structure.They lead the trend, pursue fashion, and drive the development of the industry to a certain extent.If we can take advantage of the situation and grasp this consumer power, it will undoubtedly be an important opportunity with huge room for development.However, if you want to occupy a stable and large market share among such a special consumer group, you must have a comprehensive understanding of their consumption behavior, consumption preferences, etc., so that you can capture the market quickly, accurately, and stably.In recent years, as "stay at home" life has gradually become more popular, takeaway has become a source of profits for more and more businesses.As a special consumer group, college students have different consumer psychology and behaviors from other consumer groups.Takeout provides great convenience for college students to eat. Coupled with the rich selection of takeout, it has become an indispensable part of the lives of many students. Therefore, the market potential for college students' takeout consumption is naturally very large.However, on the one hand, college students have strong demands; on the other hand, because college students are not completely financially independent, their consumption is greatly restricted.Although there are great business opportunities for doing business around students, how can you occupy a certain share among so many businesses and attract more college students consumers?With this question in mind, we investigated and analyzed the takeout consumption of college students to further understand the current situation of college students’ takeout consumption and their consumption needs.At the same time, understand and point out the shortcomings and flaws of the current food delivery industry, and provide corresponding constructive suggestions to merchants in the food delivery industry.
With the growth of the economy and the expansion of enrollment in major universities, college students have huge consumption prospects, and many operators are looking for business opportunities. For most college students, when the economy is not completely independent, the largest expenditure is on the school. It’s food expenditure. Food life has penetrated into our daily life. What to eat and where to eat have become the most talked about topics. In college life, college students are more likely to stay in the dormitory. Campus takeout has emerged, and a mobile phone , to solve the daily life problems, takeout has become the dietary choice for many college students.It can be seen that there is a huge market demand in the takeaway market. The target customers are mainly college students, and the threshold for market entry is relatively low.Many businesses are targeting the prospect of food delivery, and even some college students have chosen the field of campus food delivery to start their own businesses.It can be seen that the phenomenon of college students ordering takeout has become very common.
In the survey on college students ordering takeout, 31.16% were women and 68.84% were men. From this, it can be seen that among the number of people who filled out the survey report, there were more men, but this is normal for the School of Science and Engineering. , but we do not require the impact of gender on the survey results, so we ignore the influencing factors of gender in the study.
Among those who order takeout, juniors account for the largest proportion, reaching 42.33%, accounting for almost half of takeout orders.However, this is related to the grade we are in, and also to the characteristics of junior students. Mainly because junior students are basically in school, and most of them have ended their school club activities, and there are not many off-campus activities. Some junior students basically stay in the dormitory, and the inertia developed in college life makes them reluctant to go to the dining hall to eat, so more people order takeout.Followed by sophomore students, accounting for 26.51%.This is because sophomore students will still have some external activities and are willing to go to the canteen or buy meals outside. However, since the busy life of the freshman year has ended, the time in the dormitory is gradually increasing, so the sophomore year The number of people is also in the majority.Then there are the freshmen.Accounting for 22.33%.As a student who has just entered college, there will be many club activities and often outside activities. In addition, he is curious about campus life and will participate in more outdoor activities. Therefore, he usually eats by himself, and ordering takeout is relatively easy. A little less, but there are also a lot of reasons for the artificial targeting of questionnaires.Furthermore, there are senior students. Since the courses have ended, most of them are not in school. However, there are still some people who stay in school to prepare their papers, so the number of people ordering takeout is relatively small.
The proportion of average free time accounts for 49.77%, the proportion of more free time accounts for 28.84%, the proportion of less free time accounts for 16.74%, and the proportion of almost no free time accounts for 4.65%, which shows that the amount of free time is also different. Will affect takeout ordering.Those who have a lot of free time will order takeout because they are too lazy to go to the canteen to eat, while those who have little free time will order takeout because they are short of time and energy.
It can be seen that the level of the floor also has a great influence on the ordering of takeout. We can clearly see that the higher the floor, the more the number of ordering takeout. The proportion of higher floors is the largest, reaching 46.05%, plus some floors with higher floors Most of them are in their junior and senior years, so the interaction between subjective and objective factors leads to a larger number of takeout orders for this group of juniors.For students whose floors are relatively low, it is very convenient to go to the canteen downstairs to buy food without having to climb too high a floor, so they may also choose less takeout.
The number of people who never order takeout is only 6.51%, which shows that ordering takeout has become a very common phenomenon in colleges and universities, and everyone will order takeout more or less.The number of people who often order takeout and the number of people who order takeout almost every day account for 27.91% and 12.09% respectively. These people are the regular customers of the college takeout industry. The number of people who occasionally order takeout is as high as 53.49%. It can be seen that college takeout is a very important factor. An industry with development potential. This industry has a lot of potential customers and a lot of room for improvement. Therefore, takeaway shops must work hard to win over these customers and try to make them a regular customer source.At the same time, it can also be seen that when it comes to ordering takeout, college students are relatively rational and can face their own needs rationally and make choices that meet their own needs.
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