Reborn 80s

Chapter 550

As the largest tire producing country in the world, Huaguo also has many excellent tire manufacturing companies. The quality of the tires produced is quite good, and a large number of them are exported abroad.

However, in the hearts of Chinese people, foreign brand tires are better than domestic ones...

A large number of domestic tires are exported and used by foreign car companies, while domestic car companies use a large number of foreign tires.

But there are really some, very strange.

Here we have to talk about the importance of publicity.

I have never seen an advertisement for domestic tires!
In Chen Huaiqing's impression, there is only one tire company called Michelin that advertises.

People advertise, so everyone thinks that this tire is the first.

Chen Huaiqing saw an advertisement for Luyao tires on ATV, not only on ATV, but also on CCTV.

To be honest, there is absolutely no need for Luyao tires to advertise, because Luyao tires mainly supply enterprises.

Enterprises purchase large-scale parts and components, but they will not be swayed by advertisements on TV.

For example, the Mota Group has its own set of quality inspection procedures, which must meet the requirements before purchasing.

Of course, the advertising of Luyao tires on TV is also beneficial to the cars and motorcycles equipped with its tires.

Naturally let consumers know that their car and the tires they choose are good things.

This belongs to the mutual achievement between brands.

There are quite a lot of examples of mutual achievements between brands. For example, when Chenxing Computer advertises on TV stations, it will say that it is equipped with Sixiang Xuanwu X-generation processors.

The Sixiang Xuanwu processor is the most widely used processor in the domestic computer market.

All because of the price!

Not only the price, but also the performance of the processor.

For major computer companies, making money is the most important thing.If you want to earn more profits, it is normal to use cheap parts.

There is nothing surprising about this.

Furthermore, if imported processors are used, the price cannot be lowered at all.

Imported chips cost dollars!
At this time, the dollar became scarce again.

The simple reason is that as the engine of economic development is restarted, more and more things need to be imported from around the world.

From machines to ores and some luxuries and the like.

Far away.

Chen Huaiqing is quite optimistic about the development of Luyao tires.

The reason is very simple. This company pays attention to technology research and development, and also pays great attention to building its own brand.

The importance of brand!
Before Chen Huaiqing, he talked about it at the exchange meeting, some people listened to it, and some obviously didn't.

In normal times, everyone would save face. In fact, saving face and building a brand have some similarities.

What is the face?
It is the perception of others about oneself.

To lose face is to break other people's view of oneself.

For example, in normal times, I am a very good person in the eyes of people, and I am doing quite well.

Suddenly one day, in front of everyone, someone beat me up directly.

At this time, what do others think?
Do you think that I belong to a person who is strong on the outside and can be bullied at will?
Then there is no way to mix.

Therefore, face must be recovered, no matter what, face must be recovered.

Before doing such a thing as being embarrassing, you still have to think about whether you can absolutely suppress the other party.

Otherwise, the other party will definitely do everything possible to get back their face.

How to get it back?
The simplest way, whoever loses face, will trample that person under his feet, and he has to pay back twice.

A brand is also how consumers perceive the products a firm produces.

Wang Wan suddenly pointed to a stand: "Boss, the chairman of Luyao Tire is over there."

Chen Huaiqing also saw it, and looked over when he saw the other party, and raised his hand with a smile to indicate that he saw the other party.

The other party obviously also saw Chen Huaiqing and raised his hand as a signal.

Later, come from the overpass.

"Chen Dong, you are also here to watch the racing!"

Chen Huaiqing: "Mr. Zhang, you are the same."

Chen Huaiqing signaled Zhang Younian to sit down and chat together. Watching the game alone doesn't really seem like much fun, and you have to have more people to watch it together.

"I came here this time mainly to see if there is any problem with these drivers using our tires."

In Shuchuan, speaking of the best roads, there are two.

One is the Chengdu-Chongqing Expressway, and the other is the current Nan'an Highway Circuit.

But really speaking, the South Shore road track is better, because this road track is paved with asphalt throughout.

At this time, the construction of expressways basically still uses cement pavement.

Compared with asphalt pavement, the cost of cement pavement is lower, and after it is built, there is basically no need for excessive maintenance.

Chen Huaiqing smiled and said, "It seems that the situation is not bad?"

Zhang Younian looked proud. After Zhixian Chemical General Factory carried out the corporate shareholding system reform, Zhang Younian was elected as the chairman and general manager.

Zhixian Chemical General Factory was also renamed Yuzhou Chemical.

Zhang Younian decisively saw the huge development prospects of the tire industry, and began to transform into tires.

At the beginning, Yuzhou Chemical did not have smooth sailing in making tires. The technology was not good, and the tires produced by Mota Group were not purchased at all.

Zhang Younian learned from the painful experience and must make qualified tires. Yuzhou Chemical has been cornered.

If it doesn't work, then there is only one way to go bankrupt.

As for the major shareholder of Yuzhou Chemical Industry, Yuzhou State-owned Assets, there is a high probability that they will not rescue them.

Yuzhou State-owned Assets has also established its own set of enterprise evaluation system.

What is a core enterprise is something that must be maintained, and those that are non-core enterprises can be abandoned.

It has long been no secret that Yuzhou State-owned Assets has this list.

Yuzhou State-owned Assets holds shares in many listed companies, not only local listed companies in Yuzhou, but also other places.

At this time, Yuzhou State-owned Assets has truly transformed into an asset management company.

It is to let the assets in hand realize the preservation and appreciation of value.

In normal times, Yuzhou State-owned Assets will also reduce the shares of some companies in the stock market.

Yuzhou State-owned Assets has also done such a thing as liquidating the shares of a certain company it holds.

Of course not in the secondary market, but in large transactions.

Of course, Yuzhou State-owned Assets will not move its shares in a company, and must always hold them.For example, Mota Group.

Based on the current stock price of Mota Group, the shares held by Yuzhou State-owned Assets are worth tens of billions.

The shares of Mota Group can belong to hard currency.

Yuzhou State-owned Assets pledged part of the shares held by Mota Group to the bank, part of the money was used for investment, and part was lent to Yuzhou Finance.

(End of this chapter)