Reborn 80s

Chapter 626 Change of Era

Participation in the 24 Hours of Le Mans is a given, with the world's major automakers using the event as the perfect setting for them to demonstrate the performance and reliability of their vehicles.

To gain the recognition of the world, Mota Motors must participate in this event.

There is no way for a car manufacturer that does not even participate in car competitions to become a truly world-class car manufacturer.

For a long time, Mota Motors has not been positioned as only willing to be a second- and third-tier car company. To do so, it must be one of the top car companies in the world.

Chen Huaiqing and Song Qi came together today, naturally accompanied by a large number of people, including the general manager, vice president, chief engineer, chief designer and so on of Mota Motors.

Chen Huaiqing looked at them: "I don't make any demands on the rankings. I just hope that in terms of technology, we can continue to improve. We not only have to compare with other manufacturers, but also with our past. Our opponents , will always be one, that is yesterday’s self.”

"As long as we continue to be stronger, then one day, we will look back and find that we have become the strongest in the world without knowing it."

"In terms of the application of technology, everyone has to insist on such an attitude. The technology used in racing cars today can be used in ordinary civilian cars tomorrow."

What is the purpose of developing these high-tech technologies?
Because if they don’t develop these high-tech technologies, other car manufacturers will develop them, but they don’t, and they will be inferior to others.

What others have, I have to have.

I have to have what no one else has.

Only in this way can Mota Motors be able to rank above other auto manufacturers, and it will be able to secure its position as a top auto manufacturer in the auto market, so that consumers can also recognize this position.

"What do we ultimately rely on to make money? We rely on the sale of ordinary civilian cars to make money."

"In the research and development of racing cars, one is to master high-tech, and the other is to enhance consumers' recognition of our brand."

For a long time, domestically-produced cars have had a very embarrassing situation, that is, the degree of recognition is not high.

This low degree of recognition is caused by backward technology.

A car can range from tens of thousands to hundreds of thousands.

For many people, buying a car is not just about one person, but about the whole family.

It's not like going shopping in a supermarket, pushing a shopping cart, just picking it up on the shelf.

When buying a car, everyone will go through repeated comparisons before buying.

It is natural to have a more comprehensive understanding of the car, especially the word-of-mouth of this car.

Domestic cars lag behind in technology, which is actually not a big problem.

Whether the technology is backward or not, consumers really don't care that much.

The technology is backward, and the price is cheap!
The most criticized point of domestic cars lies in production and quality control.

There are no major problems, but there are quite a few minor problems.

The quality of a product is reflected in these various minor defects.

Next, Chen Huaiqing looked at the new car released by Mota Motors this year.

From December to January every year, Mota Motors releases new models.

Mota Motors will continue to improve a car, and Mota Motors has done a good job in collecting consumer feedback.

After all, the 4S stores of Mota Motors in various cities are all semi-direct stores.

Why is it called a semi-direct store, because the stores of these 4S stores are basically owned by Mota Motors.

It's just that people aren't.

Mota Motors will cooperate with local people, and the local people will manage the sales and after-sales service of the store.

Of course, Mota Motors will do a good job of supervision.

Anyway, the situation is that the 4S store is completely dependent on the existence of Mota Motors, rather than letting Mota Motors control the sales channels to outsiders.

Now this year is the era when the channel is king.

It can be said that, to a large extent, sales channels determine the life and death of a production company.

Chen Huaiqing went to look at the motorcycle area again.

Regardless of the large number of motorcycles sold, the annual sales exceed tens of millions, but in terms of revenue, they are really inferior to cars.

After all, the price of a car is at least tens of thousands or even 10,000+.

Chen Huaiqing looked at the newly developed motorcycles, including those professional race bikes and motorcycles for daily transportation.

There are still quite a few types of motorcycles.

As Mota Motors, which started out with motorcycles, the motorcycle business is still a pillar business, and it is impossible to say that it will give up in a short time.

At this time, in the middle and low-end motorcycle market, Mota motorcycles occupy a large market, but this is not enough.

It has to be developed towards the high-end market.

Low-end, middle-end and high-end, how is a brand distinguished?
It cannot be said that if you say you are a high-end brand, then you are a high-end brand, right?

Obviously not realistic.

For car brands, it takes time to settle, and it also needs its own technology to support it.

Compared with time precipitation, technical support is more important.

I patted the motorcycle in front of me. It is undoubtedly quite beautiful in terms of appearance design.

In terms of design, Chen Huaiqing has always asked for both functionality and aesthetics.

Some things should also be adjusted according to the purpose, for example, those who prefer to pick up children, those who prefer to go grocery shopping, and those who prefer to be handsome.

Chen Huaiqing: "Now the domestic motorcycle market is growing rapidly, but this growth is obviously not sustainable. After reaching a certain level, the market will begin to shrink."

A region with a per capita GDP of US$400 to US$1200 belongs to the golden age for motorcycles.

This has a lot to do with the price of the motorcycle.

A person's spending power depends on his income.

With a salary of 3000 yuan a month, it is definitely unrealistic for him to buy a car worth 30 to [-] yuan.

Normal people would not do such a thing to buy a car with four or five years of savings.

However, what about a year or a few months of income?

It seems to be acceptable, right?
For example, in Siam, the per capita GDP now exceeds 2000 US dollars, and people's income increases, which naturally leads to consumption upgrades.

motorcycle?
It is no longer seen by everyone.

His eyes were on the car.

Mota Motors' pickup trucks are selling very well in Siam, and they can carry people and pull goods, which is naturally good.

The most important point is that the pickup truck of Mota Motors is solid.

Yes, it is leather.

Uphill and downhill, there is no problem at all.

Now the per capita GDP of Huaguo has reached more than 3000 RMB, and the motorcycle market is in a period of rapid expansion.

Motorcycles can be used not only as a means of transportation, but also as a tool of production.

In terms of transportation, bicycles have replaced walking, motorcycles have replaced bicycles, and cars have replaced motorcycles.

So, what will replace the car in the future?
A car that can fly?
Perhaps, one day, this possibility really exists.

(End of this chapter)