What the hell is making games in the Ninja World?

The end of June in the 46th year of Konoha was destined to be a bustling day for the entire village, as if the holiday season had suddenly begun.

This was because the usually aloof and reclusive Uchiha clan, known for avoiding interactions with outsiders, had unexpectedly taken the initiative to hold a new product launch event called the "Genjutsu Game."

Both "Genjutsu Game" and "product launch event" were entirely new terms.

However, the Uchiha clan printed a large number of flyers and distributed and posted them all over Konoha's streets and alleys. 

Through this very traditional and old-fashioned method of publicity, the entire village quickly learned about the event and understood the concept of a product launch.

In fact, even some towns surrounding Konoha in the Land of Fire had heard about it.

This drew a lot of attention, not only from those in Konoha but also from merchants from other regions. Everyone was curious about what the Uchiha clan was up to and what this so-called "Genjutsu Game" could be.

At the same time, many astute businessmen prepared to learn from the Uchiha clan's innovative commercial strategies. When so many people were already discussing the launch event, the traffic had already started to build up. 

Though this hadn't yet formed a clear theory within the shinobi world, savvy businessmen could already sense the potential benefits.

As a result, even though the preparation time was only three days, Konoha's foot traffic suddenly increased over the next two days, putting a significant strain on the gatekeepers and ninja assigned to manage the influx.

Of course, for the innkeepers and merchants within Konoha, this was a huge benefit. The arrival of outsiders was bound to stimulate the local economy.

In an instant, many of the small business owners had a much better impression of the Uchiha clan, especially since they were directly benefiting from the event.

Additionally, many ninjas and craftsmen also found themselves with a newfound appreciation for the Uchiha clan.

This was because, after the Uchiha clan had rented out a training ground on the outskirts of Konoha, they quickly began constructing and repairing the site. They were determined to build a massive venue for the product launch within three days.

For this, in addition to ordinary craftsmen, many ninjas were also required to lend their efforts.

Thus, the Uchiha Clan directly issued a ninja mission to Konoha in the name of their clan, requesting Konoha ninjas skilled in Water and Earth Style techniques to assist with some civil construction tasks.

The Uchiha Clan was quite generous in this regard. Although they could have issued the mission as a D-rank task, they deliberately raised it to a C-rank mission.

As a result, many Genin and Chunin ninjas who were short on funds eagerly accepted the task.

In fact, even some of the Jonin ninjas, upon seeing the generous reward, were tempted to take part. However, they felt it would be somewhat embarrassing to take on such a low-level mission, especially since so many Chunin ninjas had already accepted it. They reluctantly decided to pass.

Thus, through this wave of missions, the ordinary ninjas' opinion of the Uchiha Clan improved significantly. After all, for ninjas, the work arranged by the Uchiha Clan was light and the rewards were substantial, making it a rare and highly sought-after task.

What? Building infrastructure isn't dignified? Well, is it possible that, for ordinary ninjas—especially Genin—there really is no such thing as a "dignified" task? 

After all, wouldn't working on construction be more dignified than helping nobles find lost pets or irrigating vast fields of crops?

The claim that ninjas are unwilling to use their abilities for construction and farming, only knowing how to destroy and fight, is simply nonsense.

The reality is that ninjas take on missions to get paid for their work. If no relevant missions are posted and there are no corresponding rewards, why should they bother with farming and construction?

Just like in the original story, when Konoha was destroyed by Pain, the Konoha ninjas put in a lot of effort during the rebuilding process.

If you want ninjas to focus on construction, farming, or similar tasks, you just need to offer appropriate rewards.

Uchiha Kai had been in the ninja world for eighteen years and understood these matters very well. That's why he had the Uchiha Clan hire a large number of Chunin and Genin by posting missions.

Additionally, many members of the Uchiha Clan, under the guidance of higher-ups like Uchiha Setsuna, joined the large-scale construction work for the venue of the upcoming press conference. 

During this process, the ordinary citizens and Chunin and Genin of Konoha had plenty of interactions with the Uchiha Clan.

People were surprised to find that the Uchiha clan was indeed a group of proud individuals who often looked down on others. 

However, they had rather good personalities. They would never actively mock or insult others. Even if someone had a problem or needed help, those who sought the Uchihas would receive help. 

The attitude might not be very warm, but they would always try their best to offer assistance.

Then, during this process, a new idea emerged among ordinary people and lower-ranked ninjas. The core of this idea was: "Actually, the Uchiha clan isn't so bad. Their proud attitude, but still offering help to those who ask for it, isn't that the classic tsundere behavior? What? You ask what a tsundere is? A tsundere is..."

As the new term "tsundere" was introduced, the perception of the Uchiha clan began to subtly shift.

Though this change was initially limited to those involved in the big construction projects, these people all had friends and clan. 

Once they returned and spread the word, the idea that the Uchiha clan was full of tsunderes would take root in everyone's minds.

Clearly, this idea, creating rumors to reinforce a specific image and concept, was not something the Uchihas could have come up with. 

The one capable of doing this, and even hiring people to subtly spread the rumors, and who knew what a "tsundere" was, was none other than Uchiha Kai, who had the support of the Uchiha clan.

In response, Uchiha Kai just wanted to say—this was something done casually, inspired by the wisdom of the internet trolls from the 21st century.

In any case, the reputation of the Uchiha clan in Konoha was quietly changing in this subtle manner.

Meanwhile, a large venue was being quickly constructed.

It resembled an arena similar to the Roman Colosseum, built of large stones, with multiple passageways and a vast central field. The tiered audience stands ensured that everyone would be able to see the action inside.

In fact, Konoha was supposed to have a similar venue in the future, the one used for the Chūnin Exam finals in the original series.

However, that would only be built later. Konoha didn't have such a structure yet.

This led to a rather malicious guess—after the Uchiha clan's massacre, Konoha must have seized most of the Uchiha clan's assets, using that wealth to build the large venue for the future Chūnin Exam finals.

Of course, this was a malicious guess. One could also opt for a more optimistic interpretation, believing that it was built during Konoha's reconstruction after the Kyuubi Incident. 

Either way, the current Konoha didn't have such a building yet.

Now, Uchiha Kai had the Uchiha clan directly construct a similar structure. The venue would be used for future product launches and could also be rented out for profit at other times.

"What? Would Konoha's high-ranking officials allow it?"

"That depends on what Konoha's high-ranking officials think."

"Anyway, the Uchiha clan spent a lot of money to rent the training ground. They rented it for ten years in one go, and the money they spent could've been enough for Konoha to build three identical training grounds."

"As for what happens after ten years—by then, Minato will have already taken the Hokage position. With their relationship, there will be plenty of room to maneuver."

"Actually, if it weren't for the fact that Konoha wouldn't allow the Uchiha clan to directly purchase the training ground right now, buying the land outright would've been the most suitable option."

"In short, with the joint efforts of many Uchiha clan members, a large number of Chunin to Genin-level ninjas, and many ordinary craftsmen, a huge circular venue was built in just three days."

"Because of the extremely fast construction speed, the people of Konoha excitedly called it the 'Konoha Speed.'"

"Of course, the Uchiha people felt that since the Uchiha clan provided the funds and manpower, it should be called the 'Uchiha Speed.'"

"Although, from Uchiha Kai's perspective, the venue looked quite simple, to the people of the ninja world, it was already considered a rather luxurious venue."

"It was on the fourth day that the press conference for the Genjutsu game was held in this venue."

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